HD COLOUR ENGINE: Vibrant images thanks to the HD Colour Engine processing chip of this LED TV for natural colours and stunning content on TV shows, movies and gamesHIGH CONTRAST IMAGES: Rich, high-contrast images with High Dynamic Range (HDR) technology, which produces deep blacks and bright whites for an enhanced viewing experienceWITH FIRE TV BUILT-IN: Access your content with the intuitive and personalised Fire TV home screen; The system also lets you control compatible smart home devices, lighting and more directly from your HDTV. VOICE CONTROL WITH ALEXA: Control your Smart TV with Alexa on the Voice Remote, allowing you to change channels, launch apps and manage compatible smart home devices just by voice. GAME MODE: Enhance your gaming with the dedicated Game Mode, designed to reduce input lag and ensure a smooth gaming experience for all your favorite titles. MEDIA PLAYER: Easily connect USB drives to access personal music, videos and photos through the built-in Media Player, making this HDR TV suitable for family entertainment.